Coach Q&A: “I’ve lost my last couple of listing presentations. Should I be discounting my commission rates?”
Losing a listing can shake your confidence, but before you slash your commission, ask yourself: Did you lose because of price—or because you didn’t articulate your value? Sellers don’t hire agents for marketing plans alone; they hire those who maximize profits and streamline the process. Learn how to confidently showcase your worth and win listings without discounting.