Ginger Wilcox’s path through real estate hasn’t followed a script. It’s zigged through startups and zagged into legacy brands. She’s launched proptech companies, built brokerages, challenged conventions, and made a habit of being first—often in rooms where no blueprint existed.
In this episode of Wisdom from the Helm, Ginger opens up about the pivot points that defined her journey—and the mindset she’s adopted to keep evolving with the industry.
Because if there’s one through-line in her career, it’s this: You don’t wait until you feel ready. You move, you build, and you figure it out as you go.
From Startups to Scale
Ginger was one of the early team members at Trulia, where she helped take the company from early-stage disruptor to a publicly traded tech powerhouse. Since then, she’s led innovation at places like Sindeo and Better Homes and Gardens Real Estate, constantly challenging how real estate gets bought, sold, and experienced.
But for Ginger, disruption has never been the goal. It’s always been about the consumer—creating tools, systems, and moments that make homeownership more accessible, more human, and more efficient.
The Clarity That Comes From Change
After stepping away from a high-profile executive role, Ginger gave herself space to reflect. The next move wasn’t immediate—and it wasn’t obvious. But she knew this: it had to align with the leader she was becoming.
Today, she leads a legacy brand into a new chapter. At Better Homes and Gardens Real Estate, Ginger is doubling down on values, culture, and trust—while still thinking like a founder.
Leadership in the Remote Era
Ginger talks candidly about what it takes to lead distributed teams, build buy-in from afar, and show up with consistency. “In a remote world,” she says, “trust is the currency.” That means more transparency, more feedback, and more intentionality than ever before.
Her approach? Listen more than you talk. Create space for people to show up fully. And don’t mistake visibility for impact.
The Myth of the Perfect Path
Throughout our conversation, Ginger dismantles the myth of linear careers. “Not all progress looks like a title change,” she tells us. “Sometimes it looks like choosing yourself.”
She shares stories about leaping before she felt ready, navigating self-doubt, and betting on her own potential—especially in moments when others hadn’t yet seen it. For example, she shares with us about the time she got the CEO job – even though it wasn’t the one she originally applied for.
Building the Future While Honoring the Past
At the helm of Better Homes and Gardens Real Estate, Ginger is carrying forward a brand with deep roots—while planting seeds for what comes next. She’s merging legacy and innovation, data and heart.
Her leadership style? Clear, people-first, and deeply pragmatic.
About Ginger Wilcox
Ginger Wilcox is the President of Better Homes and Gardens Real Estate, where she leads strategy, operations, and innovation across the national franchise network. Previously, she held executive roles at RealSure, Capsilon, Sindeo, and Trulia, started her own brokerage, and has been recognized as one of the most influential women in real estate.
Her career spans proptech, brokerage leadership, and consumer experience strategy—making her one of the most respected voices in the industry.
Resources
Better Homes & Gardens Real Estate