Overwhelmed by all the AI jargon flying around your meetings? This cheat sheet breaks down the most common terms—like LLMs, prompt engineering, and RAG—into plain language with real estate context. Whether you’re picking tools or coaching others, this one’s worth bookmarking.

That quiet frustration? It’s not a flaw—it’s feedback. In this article, we explore how resentment can be a powerful tool for women in real estate to uncover where they’ve overridden their truth. Learn how to spot the signs, reclaim your boundaries, and shift from silent sacrifice to conscious choice.

Kamini Lane, President of Coldwell Banker Realty, shares how leading before you feel ready can be the key to growth. From stretch roles to clarity rituals, her story is a blueprint for bold leadership.

Thinking of coasting through summer? That “small break” could crush your Q4. Discover the five must-do tasks that will keep your business sharp, your pipeline full, and your confidence high—so you’re ready when your clients are. Don’t just survive summer. Use it to set up your comeback.

Zillow built consumer trust. Compass built agent loyalty. Both want to own the full real estate transaction—and neither is entirely wrong. But the real story isn’t about good vs. bad. It’s about understanding the business strategies reshaping real estate. Here’s what’s really going on behind the headlines.

It’s the 4th of July, and maybe you’re working from the lake house. Maybe you packed your laptop “just in case.” But what if real success starts with rest? Learn why rest and play aren’t distractions—they’re the secret to energy, presence, and peak performance in your real estate business.

Better Homes and Gardens Real Estate President Ginger Wilcox reveals how inner work, belief in others, and igniting change shaped her leadership. From feedback to energy management, Ginger’s insights redefine what it means to lead with clarity, courage, and heart.

I used to avoid asking for referrals—it felt awkward, so I didn’t. I missed out on opportunities by chasing new leads instead of building on the trust I’d already earned. But I’ve learned: past clients are low-hanging fruit. When we own our excellence and reframe the ask, referrals become natural—and powerful.

The real estate industry doesn’t just reward urgency—it runs on drama. From last-minute saves to emotional negotiations, chaos often gets mistaken for success. But behind the adrenaline is exhaustion. Learn why we stay stuck in the drama—and how conscious leadership offers a way out.

AI content is everywhere—but it's easy to spot once you know the signs. From too-perfect language to generic intros to the ever-present “Here’s the harsh truth”, these subtle cues can undermine your credibility. Use AI as a tool, not a crutch. Your voice still matters most. Here’s how to stay sharp and human in a machine-written world. Get the details at The Helm

Compass Real Estate President Neda Navab shares how her mother’s resilience shaped her purpose, why feedback is her growth superpower, and the mindset shift that helped her rise fast—before she felt ready. A must-listen for leaders who want to grow with clarity, conviction, and a whole lot of heart.

Elizabeth Spaulding isn’t just designing homes—she’s redesigning how we move into them. Discover how this proptech founder is using AI, design, and real estate partnerships to solve the “move-in ready” problem and why she believes women-led businesses are reshaping the future of home buying.

From the gender trust gap in AI to the creative fingerprints of ChatGPT and the looming impact on white-collar jobs, these reads and listens reveal what’s coming—and who’s being left behind. We’ve rounded up the must reads & listens to help you understand how AI is reshaping the ways we live and work.

Yes — but not if you keep doing it the way you always have. The key isn’t working harder or saying yes to less. It’s stepping into a new identity as the CEO of your business, building structures that serve your life and your goals. You don’t have to trade success for sanity. You get to have both — but only if you lead like you believe it.

Real estate isn’t just contracts and closings—it’s carrying the emotional weight of your clients’ biggest moments. Women often shoulder this invisible workload the most. We’re exploring the emotional labor of real estate, how to name it, and how to lead yourself through it—without burning out.

Feeling the panic of a slow start? Stop chasing hacks and start leveraging what you’ve already built—your network. Courtney lays out a high-impact reset plan to reconnect, re-engage, and get back in motion. This isn’t about more noise—it’s about making real moves that lead to results.

Your relationship with money is quietly shaping every decision you make in your real estate business. From overextending yourself to chasing the next commission, unconscious beliefs can drive you into burnout. It’s time to rewrite the script—and build a business from sufficiency, not scarcity.

Feeling stuck comparing yourself to other agents? You’re not alone—and you’re not behind. Learn how to turn comparison into clarity, confidence, and aligned action so you can stay grounded, focused, and on your own path to success in real estate.

AI transforms real estate pricing, shifting from manual, intuition-driven methods to instant, data-driven precision. Explore how AI streamlines valuation, empowers agents with accuracy, and presents clear paths—DIY using ChatGPT or automated solutions like Plunk and HouseCanary—to gain market advantage.

The real estate industry’s focus on consolidation and control risks locking out buyers. Explore how walled gardens, exclusivity, and power plays threaten affordability, access, and true choice—and why innovation must prioritize people, not just profits.

It’s not just what happens—it’s how you respond. In real estate, the facts are the facts. But the story you tell yourself about them? That shapes everything. Change your perspective, and you’ll change how you lead, sell, and grow—even if nothing around you changes.

You’re not alone. If the hustle feels heavier than usual, it might be time to reassess your relationship with your work. Lacey shares five practical ways to reconnect, realign, and build a business that supports the life you actually want.

Too many high-achieving women are stuck—not because they lack skill or knowledge, but because they mistake confidence for courage. This article explores how conscious leadership helps women move through fear, reclaim personal power, and make bold moves—even when they think they can’t.

Eight months after the NAR lawsuit shook the real estate world, commissions remain intact—but cracks are showing. From commission transparency to challenges to the Clear Cooperation Policy, this post-game analysis reveals what’s actually changing, who’s most at risk, and why agent coaching and clarity are now essential.

All the major players in real estate are angling for their part in the endgame in real estate – angling for control of the full transaction. This editorial breaks down each stakeholder’s endgame strategies, power moves, and shifting alliances that will shape the industry's future—and how consumers and agents may be caught in the middle

Didn’t hit your Q1 goals? You’re not alone—and you’re not out of time. Here’s how to reset, review your actions, and refocus your real estate business to hit your annual target with 9 months left.

Last week, I faced a moment every real estate leader knows: show up or shrink back. Speaking after a heart-wrenching story, I had to choose—get swept up in emotion or anchor into my own message. This is your reminder: the more the moment demands of you, the more you must protect your energy. Your purpose depends on it.

As residential real estate undergoes massive transformation, one element has emerged as a defining factor in who survives—and who thrives: data. While headlines and debates are about mergers & acquisitions and CCP, the unspoken driving force behind all this is data. Who controls it, how it’s used, and who gets locked out will define the next decade of residential real estate.

Spring market is here—and some listings are already sitting. This week’s AI prompt helps you have the tough pricing conversation with sellers without damaging the relationship. Get a script, tips to customize it for your voice, and a reminder that pricing isn’t permanent—but first impressions are.

Saying yes when you mean no? It’s costing you trust—and energy. In real estate, clean agreements are your leadership superpower. Only commit when your head, heart, and gut align. Anything less? It’s a setup for resentment. Learn how to shift from pressure to presence.

Real estate is emotional—and easy to forget how far you've come. A "hype doc" is your personal highlight reel: wins, testimonials, and proof of your impact. It fuels your confidence, your content, and your growth. Learn what it is, why it matters, and how to start building yours today.

Do you really need to do everything yourself? From cleaning the house to managing every task in your business, it's time to rethink how you spend your time. Learn how delegating—even just one thing—can expand your capacity, fuel your creativity, and help you focus on the work only you can do.

At The Helm, we are watching and analyzing what’s happening in the real estate industry - reading everything we can and having off-the-record discussions with senior leaders across MLSs, portals, brokerages and agents. And, we think it’s time to bring that to all of you because we know you crave perspectives beyond the sensational headlines. First up: Real Estate's Reputation Problem.

On a recent podcast, The Helm Founding Coach Kelly Parker shared her insights around grind vs. hustle, how a lot of current coaching prescriptions are coming from voices that don’t represent the majority of the industry and the need to build your business in a way that feels true to you.

This week, we’ve got one for you to plan your marketing content. Struggling to stay consistent with your marketing? This AI prompt helps you plan weeks of real estate content in minutes — tailored to your niche, platforms, and dream clients. Just fill in the blanks and let AI do the heavy lifting. No more blank screens. Just smart, strategic content.

What if the very things you judge in others are the parts of yourself you’ve disowned? In real estate, these unconscious “X” qualities—like being too bold, too emotional, too self-promotional—might be the reason you’re stuck. Ready to reclaim the full version of you? Here's how.

The real estate industry is changing fast, and NAR CEO Nykia Wright is at the forefront. In her recent interview on Real Estate Insiders Unfiltered, she shared insights on leadership, advocacy, and navigating industry challenges. From policy influence to market shifts, Wright’s vision is clear: realtors must stay engaged to shape the future

Want to create your own AI writing assistant that mirrors your unique style? Start by gathering 3-5 writing samples, then analyze key elements like tone, voice, and structure. With a custom writing prompt, you can ensure consistency across all AI-generated content. Ready to codify your style?

Losing a listing can shake your confidence, but before you slash your commission, ask yourself: Did you lose because of price—or because you didn’t articulate your value? Sellers don’t hire agents for marketing plans alone; they hire those who maximize profits and streamline the process. Learn how to confidently showcase your worth and win listings without discounting.

It’s 3 AM, and you’re replaying yesterday’s deal disaster. The appraisal came in low. The buyers are panicking. The listing agent won’t call back. You think, If only I had more control… But thriving in real estate isn’t about control—it’s about mastering what’s already within your control. Learn how to shift your mindset and take charge of your success.

Feeling overwhelmed by endless tasks in your real estate business? If administrative duties are consuming your time and growth is stalling, it may be time to hire. Recognize the signs and next steps to take the right next step.

Most people in real estate think they need a coach to hold them accountable. But true growth comes from responsibility—not just checking off tasks. Accountability coaching may keep you stuck in ‘doing’ mode, while responsibility coaching helps you break patterns and take ownership. The best coaches won’t just track your actions—they’ll challenge you to lead your own success.

Depending on where you live, this time of year the weather can deliver some great lessons on remembering what you can control and how to gracefully navigate what cannot. Elizabeth recently shared some great strategies for when the uncontrollable comes for you.

While in San Miguel de Allende for our Agent CEO Forum, we were lucky to enjoy an afternoon cooking with Chef Paco Cardenas from El Petit Four restaurant. This dessert was a favorite and the perfect treat for your Galentine's Day party.

Kelly Parker, a founding coach at The Helm, was recently interviewed on Coffee is for Closers TV - a YouTube podcast. In particular, there were some mic drop moments we loved so we clipped our favorites. Ranging from reframing the idea of leads to the five buckets that make up the backbone of a successful producer's business, you won't want to miss these.

Motivation fades, but that doesn’t mean you’re off track. Reignite your drive by reconnecting with your why—the real reason you started. Then, manage your energy, not just your time. Action fuels momentum, and momentum beats motivation every time. Ready to get back on track? Let’s go.

Comparison can pull us into self-doubt, judgment, and scarcity—or it can be a tool for growth. Conscious leaders shift from envy to possibility, using others’ success as inspiration rather than proof of their own inadequacy. Instead of asking, Why them?, they ask, What can I learn? The only real comparison that matters? Who you were yesterday.

Sometimes, the biggest lessons come when you least expect them. The last week of January 2025 we hosted a three-day retreat in San Miguel de Allende with powerhouse women leaders, and what I took away was transformative. Read the top five now.

We brought together The Helm's experienced founding coaches to discuss the journey of finding a coach based on their own experiences as well as what they see with their own clients. Watch now.

Feeling overwhelmed by real estate coaching options? We break it down for you covering the types of coaches, the coaching format types and how to evaluate your short list. Plus, some easy ways to determine if a coach is a good chemistry-fit.

Emotions are more than feelings—they’re guides. Above the line, they’re energizing and wise, showing us where to set boundaries, let go, or celebrate. Below the line, they trap us in blame and fear.And, they have valuable insights that can guide us to more productive next steps. Ready to move above the line? Let’s explore.

We are thrilled to announce Sherry Chris is joining The Helm advisory board. With 18 years at Anywhere Real Estate and a new role as Special Advisor to the CEO of NAR, she brings unparalleled expertise. Welcome, Sherry—we can’t wait to see how you’ll help shape our future.

Eileen McKeon isn't just selling homes...she is reimagining how real estate works. Discover her unique approach, how she thinks the industry can improve it's bruised reputation and what she'd say to herself almost 25 years ago.

Setting boundaries is the secret weapon for real estate agents who want success without burnout. Conscious leadership teaches you to protect your time, energy, and values while creating win-for-all solutions. This year, lead with presence and reclaim your focus, joy, and balance.

Elizabeth Convery knows a thing or two about living a full life as a real estate business owner. She leads her VERY Real Estate team in Philadelphia, launched her own coaching business this year and is mother to 2 kids under the age of six. We sat down with Elizabeth to get her take on leading consciously at work and at home.

How often have you said to a client, "Call me anytime?" You are not alone. It's a consistent refrain from real estate agents. Setting clean agreements not only protects your personal time, but also it helps you deliver better service. Learn how to deliver for clients and reclaim your life.

Have you caught yourself saying any of these things lately: "I'll just handle it." or "Why am I the only one with a sense of urgency around here?" or "Why is everyone on my team so incompetent?" If so, you're definitely Hero'ing. Whether it's at home or at work, this can be every successful woman's Achilles heal. Learn if this is you, the dark side of this role and how to shift out of it.

With more than 40 years of experience in real estate, Anita has seen it all. As a Partner & EVP of Paragon Real Estate Group through the 2008 crash and as RVP of Northern CA for Compass she has earned her wisdom. Get the inside scoop on how she helps others succeed, manages emotions in business and her go-to piece of advice.

How often have you said to a client, "Call me anytime?" You are not alone. It's a consistent refrain from real estate agents. Setting clean agreements not only protects your personal time, but also it helps you deliver better service. Learn how to deliver for clients and reclaim your life.

You’ve mastered the skills and strategies needed to build a thriving real estate business. And yet, you feel burned out and uninspired. Discover why staying in your comfort zone could be the source of this pain and how embracing your Zone of Genius can unlock new levels of creativity, energy, and impact in 2025.

Pam O'Connor is an advisor and friend of The Helm. As the former Founding President & CEO of Leading Real Estate Companies of the World, when she talks, we listen. In our interview, she shares the importance of standards in culture building, how optimism is contagious and the joys of a good cashmere wrap.

How often have you said to a client, "Call me anytime?" You are not alone. It's a consistent refrain from real estate agents. Setting clean agreements not only protects your personal time, but also it helps you deliver better service. Learn how to deliver for clients and reclaim your life.

How are you today? We ask this question so easily of our teams and peers. But how often do you ask yourself this question? If you’re like many leaders we know, it’s rare. There is just too much to do. Too many people are relying on us. Too little space to really go there. But checking in with yourself is a power move.

How often have thoughts like these crossed your mind? “That won’t work,” “They keep doing it wrong,” or “I don’t have a choice.” These reactions are common when we feel defensive or overwhelmed. But there’s a way out.

When we first met our Advisor, Monica Reynolds, we were blown away. She has been a force in real estate for over 40 years including running a $100m team, leading KW MAPS coaching and authoring three books on real estate assistants and systems. Read on for some of her wisdom from The Helm.

If traditional women’s groups haven't felt like the right fit for you, you’re not alone. Here, success isn’t about fitting in but about creating meaningful impact through high-performance coaching, strategic insights, and results-driven growth.

How many times in the last week have you caught yourself saying or thinking something along the lines of: "So-and-so should be doing this but they're not"? If so, you may have an expectation vs. a clean agreement. Learn the difference to reduce that friction.

Learn specific steps around communicating effectively, setting clear expectations, and finding creative solutions that honor both personal challenges and team productivity.