Why This Matters Now

Spring market is here — and the listings are rolling in.

But if you’re watching homes sit longer than expected, pricing may be the culprit.

Sellers still want 2022 dollars.
Buyers are watching interest rates.
And you, the agent, are stuck in the middle — trying to have the pricing conversation without damaging trust.

That’s where this week’s AI prompt comes in: it’s designed to help you say the hard thing… in a way that keeps the relationship strong and collaborative.

The Prompt

“Act as an experienced real estate agent and communication coach. Write a script I can use to politely but firmly explain to a seller why their pricing expectations are unrealistic, while keeping the relationship strong and collaborative.”

Pop this into ChatGPT (or your favorite AI tool) and ask it to customize the script based on:

• Your city or market conditions

• The home’s price point or neighborhood

• Your tone (friendly, direct, professional, etc.)

Example Output

“I completely understand wanting to list at a higher price — your home is beautiful and you’ve put a lot into it. That said, based on what similar homes are selling for right now, pricing it too high can actually hurt your chances. It may sit longer, get fewer showings, and ultimately sell for less. My job is to get you the best result possible, and that means using strategy and data, not just hope. Would you be open to reviewing a few recent comps together so you can see what I’m seeing?”

Pro tip: Add a gentle line that aligns with your own voice — something like:

“Pricing isn’t permanent — but first impressions are.”

How to Customize for Your Tone

Your delivery matters just as much as the words. Here’s how to adjust the script to fit your style:

• Warm & Empathetic?
  Start with connection:
  “I know this home holds a lot of memories — it’s personal.”

• Confident & Data-Driven?
  Ground in the numbers:
  “Here’s what the comps and days on market are telling us…”

• Direct & No-Nonsense?
  Keep it real:
  “I want to be honest — buyers won’t see the value at that price.”

Just add a sentence to your prompt like: “Write it in a warm, confident tone I’d use with a respected client.”

Or however you speak.

From Conversation to Conversion

This isn’t just about scripts — it’s about strategy.
Helping a seller feel heard and informed is the key to alignment. And alignment leads to action.

Let the AI help you with the words — so you can show up with clarity, confidence, and care.