Let’s be real—motivation fades. That New Year energy? It was never meant to carry you all the way through 2025. It was just the spark. The real work? That’s about reigniting the flame, over and over again.

So, how do you do that? You focus on two things: your why and your energy.

1. Reconnect with Your Why

When motivation is running on fumes, you have to dig deeper. Ask yourself:

• Why did you set this goal in the first place?
• What will happen if you quit?
• Who is counting on you to follow through?

Go beyond the surface. If your goal is to grow your business, is it really just about the revenue? Or is it about creating freedom? About proving to yourself that you can? About leaving something bigger behind?

Write it down. Say it out loud. Make it real again.

And if your why doesn’t light you up anymore? Maybe it’s time to refine it. Goals evolve. You evolve. Make sure you’re chasing something that still matters.

2. Manage Your Energy, Not Just Your Time

Motivation isn’t just about mindset—it’s about fuel. If you’re feeling drained, it’s not because you lost your drive. It’s because you’re running on empty.

• Audit Your Inputs: What are you feeding your mind? If you’re constantly consuming stress—negative news, exhausting people, unrealistic expectations—it’s no wonder you’re feeling depleted. Shift your inputs. Read something inspiring. Listen to people who challenge and energize you.
• Move Your Body: Physical energy fuels mental energy. A 10-minute walk can do more for your motivation than an hour of staring at your to-do list.
• Protect Your Best Hours: Motivation isn’t missing—it’s mismanaged. Are you tackling your most important work when your energy is at its peak? Or are you spending your best hours responding to emails and putting out fires?

Motivation isn’t magic. It’s a system. Reconnect with why you started. Protect the energy that fuels you. And most importantly—take action. Because action breeds momentum, and momentum beats motivation every single time.

And, if you need a little extra inspiration, you can find some here.

— Candy Miles-Crocker is a founding coach of The Helm, the founder of Real LIfe Real Estate Training and the author of The Reality of Real Estate. You can learn more about her here.