You probably have a listing presentation.
A bio on your website.
A LinkedIn profile.
But do you have a hype doc?
If not, you’re missing a quiet power tool that can fuel your confidence, shift your mindset, and open new doors.
What is a Hype Doc?
A hype doc is a living document where you track your wins, accomplishments, kind words from others, and moments you’re proud of—big or small.
Think of it as your personal highlight reel.
It can include:
- Screenshots of client testimonials or thank-you texts
- Notable sales or tough deals you pulled through
- Awards or recognition
- Stats you’re proud of (e.g., “Helped 25 families find homes in 2023”)
- Personal milestones (e.g., “Hosted first community homebuyer workshop”)
It’s not your resume. It’s your why-you’re-a-badass file.
Why You Need One
Real estate is an emotional business.
One tough client, a slow month, or a deal that falls apart can shake your confidence—fast.
Your hype doc grounds you. It reminds you who you are and what you’ve done.
And the benefits go beyond mindset:
- Content creation: Use past wins as social proof in your marketing.
- Bio updates: Pull language and examples for speaking gigs or team introductions.
- Performance reviews: Useful if you’re at a brokerage with structured growth conversations.
- Opportunities: If someone asks, “Why should I work with you?”—you’ll be ready.
And most importantly?
You don’t forget your magic.
How to Create One
Start simple. Use a Google Doc, Notion page, or even the notes app on your phone.
Break it up by year or category. Add screenshots, bullet points, and even voice memos if that’s easier.
Make it a habit to update it monthly. Maybe after closing day. Or on a quiet Friday afternoon.
You don’t need to share it with anyone. But you can.
Some agents even keep a shorter “external” version to share with clients or potential collaborators.
But for those of you who want a shortcut (ahem – maybe everyone?) here’s a Google Doc template we made ror real estate professionals you can duplicate and personalize.
Here’s a final thought – in this business, no one’s going to keep your receipts but you.
So keep them.
Track them.
Celebrate them.
Because when you know what you’ve done—when you can see it all in one place—it becomes a whole lot easier to believe in what’s possible next.