AI Prompt Playbook: Marketing Content

Danielle Wilkie

• March 20, 2025

The Helm AI Prompt Playbook

Plan My Marketing Content

The Prompt

Act as my real estate marketing strategist. I’m a real estate agent who specializes in [Your niche — e.g., first-time homebuyers, luxury listings, relocations, etc.] working in [Your market/city]. My ideal client is [Describe your dream client in 1-2 sentences — their lifestyle, pain points, what they’re looking for].

I want help planning content for [Timeframe — e.g., the next 2 weeks, this month, the next quarter]. I show up on [List platforms — Instagram, LinkedIn, YouTube, email newsletter, etc.], and I usually create [Types of content — Reels, carousels, Stories, blog posts, etc.].

Please give me:
– A list of content topics that will attract my ideal client
– Suggested formats for each platform
– A consistent theme or message to tie everything together
– A simple posting schedule I can follow

Optional: Focus on content that highlights [Pick a focus — a new listing, a neighborhood spotlight, buyer education, building my personal brand, etc.].

Example

Act as my real estate marketing strategist. I’m a real estate agent who specializes in helping first-time buyers in San Diego. My ideal client is a millennial couple in their 30s who’s tired of renting and wants to invest in their first home, but feels overwhelmed by the process.

I want help planning content for the next 4 weeks. I show up on Instagram, TikTok, and in a monthly email newsletter. I usually create Reels, Stories, and carousel posts.

Please give me:
– A list of content topics that will attract my ideal client
– Suggested formats for each platform
– A consistent theme or message to tie everything together
– A simple posting schedule I can follow

Optional: Focus on content that highlights the emotional side for your clients like buying your first home.

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